Wisdom Natural Brands is the company behind 3 successful consumer brands: SweetLeaf Sweetener, Wisdom of the Ancients Herbal Teas, and Sweet & Slender Natural Sweetener. These products have a national distribution, and are sold at grocery stores, natural food stores, health food stores, and many others. However, Wisdom needed to continue to fuel its growth, expand products to an even wider audience, and build brand loyalty. How could Wisdom grow both their trade and consumer markets?
Vilocity recommended developing a high-concept integrated marketing campaign featuring a variety of tactics to reach campaign goals. Tactics included creating stronger branding, print advertising to trade and consumers, product packaging, POP signage, "sister" websites, an online store, search engine optimization, pay-per-click, email newsletters, online advertising, and even an e-learning system for educating Wisdom's in-store product demonstrators.
Sales took off immediately, product awareness and recognition increased, and the products garnered further awareness at notable national events like the Sundance Film Festival. In addition, the marketing campaign won multiple ADDY awards. As Wisdom continues its national growth, Vilocity is an ongoing partner in its marketing efforts.