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Phoenix Theatre
PhxTheatre.org

Mission

Phoenix Theatre is Arizona's oldest arts organization and one of the longest-running theaters in the country. The theater offers a full range of professional theatrical programming, including the Main Stage, Cookie Company Theatre for Young Audiences, New Works, and more. Though they are one of Arizona's most established and attended arts organizations, Phoenix Theatre still found itself without a professional website and online ticketing. But how could they create a professional, informative, and intuitive website that also met their online ticket sales needs...all without breaking the budget?

Tactics

Phoenix Theatre came to Vilocity for help. Vilocity designed and developed a visually exciting website that included complete integration with Phoenix Theatre's in-house box office ticketing software, thereby enabling the website to pull from the same ticket inventory as phone and walk-up sales. In addition, an Email Newsletter was designed and sent out on a monthly basis to keep Phoenix Theatre goers in the loop about upcoming events and shows, encouraging ticket sales with a click.

Results

By making it easy...and entertaining...for patrons to find performance information and buy tickets online, overall sales have increased dramatically since site inception. In addition, the website's use of Vilocity's Content Management System has made it easy and hassle-free for Phoenix Theatre staff to update the site themselves, saving on cost...something crucial for nearly all arts organizations. 

 

Addy Award Winning Sample

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