Sample

Emergen-C®

EmergenC.com Website

Mission

Emergen-C vitamin drink mix had enjoyed great success, with millions of packets sold. However, Emergen-C had a dated website, with a long load time, causing visitor frustration and lost impressions. The company needed to redevelop the website to reinvigorate the brand, serve consumers with a smile, and further fuel growth. Where could the company turn to create a state-of-the-art website that would positively impact viewers?

Tactics

Vilocity recommended developing a high-concept website themed around a scrapbook, to allow the many elements of current and future promotions to come together in a fun, visually pleasing way. The website utilized both Flash and HTML, to allow for fast load time, while also allowing movement and fun interactivity, such as the "virtual stickers" on the homepage, and "flippable" packets in the products section. Further, the website enabled quick and easy updates via the Vilocity Content Management System.

Results

Within just days of the new website going live, traffic surged to many times the levels seen previously. As Emergen-C continues its national growth, Vilocity is an ongoing key partner in its online marketing efforts.

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Emergen-C® - EmergenC.com Website