New Times Publishing

Scene Online

Mission

Did you know that New Times Publishing / Scene (Cleveland's alternative newspaper) was Vilocity's first client, back in 1998?  With the Internet playing a larger and larger role in publishing, Scene needed to build awareness, visitation, and advertising revenue for its web-based edition. But how? Scene turned to Vilocity.

Tactics

First, Vilocity conducted a Study of Online Users to help determine the demographics and psychographics of Scene Online. Next, Vilocity developed a Strategic Marketing Plan for Scene Online, to build awareness, increase traffic, and increase revenues through ad banners and classifieds. Next, Vilocity began forming strategic partnerships for Scene Online, including an ABC News affiliate, increasing exposure and traffic to the site. Then, Vilocity led a team of programmers and artists, helping to relaunch the site with advanced functionality and additional editorial content, making the site more user-friendly and more attractive to advertisers.

Results

Scene Online (www.clevescene.com) has evolved into one of Cleveland's premier online publications, with deep content, strong viewership, prominent strategic partners, and growing revenues.