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With the Internet playing a larger and larger role in publishing,
Scene (Cleveland's alternative newspaper) needed to build awareness,
visitation, and advertising revenue for its web-based edition.
But how? Scene turned to Vilocity.
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First, Vilocity conducted a Study of Online Users to help
determine the demographics and psychographics of Scene Online.
Next, Vilocity developed a Strategic Marketing Plan for Scene
Online, to build awareness, increase traffic, and increase revenues
through ad banners and classifieds. Next, Vilocity began forming
strategic partnerships for Scene Online, including an ABC News
affiliate, increasing exposure and traffic to the site. Then,
Vilocity led a team of programmers and artists, helping to relaunch
the site with advanced functionality and additional editorial
content, making the site more user-friendly and more attractive
to advertisers.
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Scene Online (www.clevescene.com) has evolved into one of
Cleveland's premier online publications, with deep content,
strong viewership, prominent strategic partners, and growing
revenues.
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