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Inter-Cal Nutraceuticals, manufacturer of Ester-C and other
vitamin supplements used in food products, had just expanded
their product line. The problem was, few customers were aware
of Inter-Cal's full line and how the new products were now formulated
for use in specific products, such as beverages, supplements,
and cosmetics. Instead, customers simply reordered Inter-Cal's
original "generic" product again and again. To grow,
Inter-Cal needed to increase awareness of its new use-specific
products and encourage trials. But what was the best technique?
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Vilocity recommended developing a product brochure targeting
both current and potential customers in various industries,
including food, beverage, supplement, and cosmetics manufacturers.
The brochure featured the full line of Inter-Cal products, and
educated manufacturers about each product's specialized use
and unique benefits.
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With the help of the new product brochure, the new and expanded
product line was successfully launched. Sales have increased
for the entire line, with significant revenue coming from the
new specialty products.
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Inter-Cal
Nutraceuticals: A New Perspective on Nutrition
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